Team Member

Reinhard Schmidbauer is managing director at Serendipity Consulting GmbH and partner at Serendipity Data Analytics GmbH.

Specializing in the data and analytics sphere, his skill set spans across various dimensions of business analytics (e-commerce, marketing, user experience) and data management (customer data and product data management).

He leads international projects to build comprehensive data and analytics solutions that decipher complex business problems, streamline operational efficiency, and unlock sustainable growth opportunities.

As a seasoned advisor, Reinhard has many years of experience and expertise in building successful digital business platforms. He completed his studies in Social and Economic Sciences at the Vienna University of Economics and Business (WU Vienna) and the São Paulo School of Business Administration (FGV São Paulo).